A most Indian type

Session 3

Friday, 1 October 2021

11:00 AM CST – 11:30 AM CST



  • English
Pondering on the usage of type to establish cultural context. The talk explores titles in the Latin script that have been designed to instantly appear “Indian”. These may be the kitschy overused fonts used by shopfronts and brands, or isolated lettering samples on books that make use of the same effect much more tastefully. The difference and its probable reasons are further talked about.
  • Taresh Vohra


    Taresh Vohra is a visual thinker and type enthusiast from India. Having completed a bachelor's degree in graphic design, he now pursues type design, lettering and typography as his muse. You may catch him squinting at familiar Kannada and Latin typefaces at any given time or place, much to the vexation of his friends. Taresh currently draws Kannada letters at Ek type.

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