Calligraphic typesetting exploration of religious scriptures to resurrect the emotional and spiritual connection originally existed in the traditional penmanship

Indian calligraphy has a very noble, decorative, and a unique style. Technological evolution promoted cheaper mass-produced printed copies of the same handwritten religious scriptures which led to a drastic decrease in the demand for calligraphy artists and handwritten scriptures. Available printed scriptures have a monotonous typesetting and printing style due to which, people have lost the original emotional connection. This study addresses this issue by collecting adequate data and conducting a screen printing design experiment, to explore the feasibility of offering an absolute alternative to ancient calligraphic scriptures to bring back positive psychological connection.