In a recent project for a planetary size platform, a disagreement on the features of a “contemporary” Arabic type and what “contemporary” really means caused for the project to be on hold for a year.
The consultant on the project believes that contemporary Arabic Type should have certain aesthetical features. Otherwise, it is more archaic and unsuitable for targeting millions of Arabic readers in 2021. The disagreement inspired me to work on a research project to find what really “contemporary” means in typography and if certain features define contemporary Arabic type and where they came from.
The research that is now the focus of my Master’s thesis at Sandberg Institute leads me to time travel through archives and manuscripts from the 9th century "Blue Qur'an." to The Hamburg Koran edition produced by Abraham Hinckelmann in 1694 and from early digitalized Arabic type for operating systems in the nineties to the most recent use of non-diacritic Arabic on social media to resist algorithm oppressive sovereignty.
The research calls for questioning the measures of modernity in Arabic typography supported by many call by Arabic type designers to take the script as the source of typographic information, to question the criteria of legibility, and to put the light on the importance of familiarity for the Arabic script and its oral origins.