Contemporary typographic exploration for a classical script

Saroj is an Associate Creative Director (Art) at Ogilvy Delhi. Over a career spanning 12 years, he has worked on brands from various sectors. His work includes everything from crafting a visual brand identity to cracking advertising campaigns and executing them with clutter-breaking design.

Despite having minimal exposure to art in school, He was fascinated by typography from a young age. His entry into advertising allowed him to turn this passion into a pursuit. Over the following years, he honed his craft, and poured it into a cause close to his own heart - the Odia language. The sixth Indian language to be designated a Classic language, Odia is being slowly forgotten. To revive interest among the younger generation, he started a page on Instagram and Facebook, "HASTAKSHARA", that uses Odia typography to explore a contemporary interpretation of the Odia script.