Contemporary typographic exploration for a classical script

Session 7

Sunday, 3 October 2021

9:00 AM CST – 9:30 AM CST



  • English
The content of my talk will be based on analysing the current scenario of the Odia language and script. And How I have tried to create some typographic exploration to create interest among the people.
  • Saroj Ranjan Patra


    Saroj is an Associate Creative Director (Art) at Ogilvy Delhi. Over a career spanning 12 years, he has worked on brands from various sectors. His work includes everything from crafting a visual brand identity to cracking advertising campaigns and executing them with clutter-breaking design.

    Despite having minimal exposure to art in school, He was fascinated by typography from a young age. His entry into advertising allowed him to turn this passion into a pursuit. Over the following years, he honed his craft, and poured it into a cause close to his own heart - the Odia language. The sixth Indian language to be designated a Classic language, Odia is being slowly forgotten. To revive interest among the younger generation, he started a page on Instagram and Facebook, "HASTAKSHARA", that uses Odia typography to explore a contemporary interpretation of the Odia script.

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