Designing a Feminist Devanagari Typeface

The purpose of this project was to design a Devanagari typeface inspired by the UN’s SDG No.5: Gender Equality. After research into the perception of gender in Devanagari type showed some visual trends (like strong, squarish typefaces being perceived as more masculine while thin, rounded, flowy typefaces being perceived as more feminine), the focus shifted to trying to create a typeface that combined the more perceptually feminine aspects with boldness and strength.