Discovering the Recipe to Value-Based Pricing

As freelancers and creatives, we are always searching for ways to better serve our clients, increase our revenue and provide value within our skills. Buuuut this is also while trying to find our creative flow and voice, juggle imposter syndrome and self-worth issues, as well as not get sucked into becoming the doormat designer. It's a struggle in the juggle, a shared experience, and something that connects a lot of us. And one of the biggest parts of that is the value proposition; how valuable am I to the client really? This talk will explore how to develop a Value-Based Pricing mindset by looking at what we are creating and defining who it's actually valuable to. By shifting this mindset, we can start to move away from the price per hour mindset and really open up the avenues for providing value, but also being paid for the value we are providing. My goal is to have the mind of anyone who is creating for a living shifted to focusing on what is valuable, not what is billable, and charging accordingly.