Session 2
Thursday, 30 September 2021
7:00 PM CST – 7:30 PM CST
Talk
Emotion
I was asked by our national broadcaster to design a font family which would represent the Australian national identity. It was also required to unify the digital presence of a huge organisation, and be ultra-legible on all screen types. This is the story of how I approached this challenging but fulfilling project, with an examination of what national identity really means.