Likewise, same, similar: typeface differentiation in cultural festival identity design

Session 4

Friday, 1 October 2021

7:00 PM CST – 7:30 PM CST



  • English
The importance of visual differentiation in a crowded market is a key feature sought after by cultural festival identities. However, when researching a collection of international festival examples, it was found that typographic differentiation is at odds with this rationale. This talk, shares findings from a major study focusing specifically on typography in cultural festivals identities across 15 countries.
  • Tonya Meyrick


    Tonya A. Meyrick is an interdisciplinary designer, artist and academic based in Geelong, Australia. Her practice-based research focuses on the intersections and boundaries of typography, technology, digital engagement, and design. Tonya is a Senior Lecturer in Screen & Design, Head of Design and Course Director of the Bachelor Design - Communication Design, 3D Animation and Digital Technologies with Deakin University, Australia. Tonya is a research fellow with the Deakin Motion Lab and the Asian Media and Cultural Studies Network at Deakin University; and an elected member of the International Society of Typography Designers, and a member of Association Typographique International.

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