The shapes of letters, their typography, often go unnoticed, yet they carry meaning — from the most functional to the most abstract. Because Morocco is at the crossroads of several cultures, past and present, the poetry of words there is even more complex. The intricacy, intimacy and, sometimes, the simple functionality of it carries the imprint of multiple cultures co-existing across history and geography. It deserves to be noticed, talked, written and dreamed about. Words have surrounded me in multiple languages since I was three apples tall— Arabic, English, French, German, Italian, Spanish, Riffi, Tamazight, and others have all had sounds and accompanying shapes that were at play in my bubble. In this talk, you will travel in time in Morocco and experience the cultural, social, political and economic context in which typographical pieces are grounded.