Moroccan design, works with shape and soul

Session 3

Friday, 1 October 2021

12:30 PM CST – 1:00 PM CST



  • English

The shapes of letters, their typography, often go unnoticed, yet they carry meaning — from the most functional to the most abstract. Because Morocco is at the crossroads of several cultures, past and present, the poetry of words there is even more complex. The intricacy, intimacy and, sometimes, the simple functionality of it carries the imprint of multiple cultures co-existing across history and geography. It deserves to be noticed, talked, written and dreamed about. Words have surrounded me in multiple languages since I was three apples tall— Arabic, English, French, German, Italian, Spanish, Riffi, Tamazight, and others have all had sounds and accompanying shapes that were at play in my bubble. In this talk, you will travel in time in Morocco and experience the cultural, social, political and economic context in which typographical pieces are grounded.

  • Dina Benbrahim

    United States

    Dina Benbrahim is an Arab multidisciplinary creative who uses a feminist lens to focus on illuminating the power in human beings to be transformative forces in society. Her current research investigates design for civic action and social justice for marginalized communities to collectively reimagine equitable futures. Dina has experience in design, art direction, copywriting, entrepreneurship and higher education in New York, Casablanca and Buffalo, with SYPartners New York, J. Walter Thompson New York and Casablanca, Shem’s Publicité, and University at Buffalo (SUNY). She is now an Endowed Assistant Professor of Graphic Design at University of Arkansas. She is motivated to activate greatness in everyone she encounters.

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