The Good, The Bad, and the Ugly: Pushing Illegibility in Typographic Trends

Session 8

Sunday, 3 October 2021

7:30 PM CDT – 8:00 PM CDT

Talk

Relationship

  • English

In today’s styles of illegible and abstract lettering, how are typographic conventions challenged by the next generation of graphic designers and typographers? Graphic design students are often taught to design with typography using Swiss standards and modernist constraints, yet social media is proliferated by young creatives producing ornamental letterings, psychedelic maximalist layouts—completely throwing away adherence to structure and legibility. Amy Fang analyzes typography’s function as both a communication device and as an art form, and how contemporary movements have led some youth to champion experimentation over meaning. Using case studies from designers and studios produced within the last decade, she categorizes modern-day typography through three overlapping contexts and classifications: typography as image, as protest/rebellion, and as identity.

  • Amy Fang

    United States of America

    Amy Fang is a multimedia designer passionate about typography within arts and culture; utilizing experimental books as tools for speculation; and diversifying the fields of curation and publishing. With an interest in merging traditional design forms with new technologies, Amy has not only held workshops on creative coding, but has also spoken about her experience working across disciplines at the 2019 Adobe Max conference. As a designer, her clients span the arts, architecture, and cultural spheres, and she has previously worked with FISK Projects, Manual Creative, and the Hammer Museum.

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